"An Eye's-Only Letter For You From Sean Mize" |
## Dear Friend: The first thing I want to say is this: Thank you for trusting me to teach you internet marketing. You see, I know there are many other people out there you can learn from, but for some reason you choose to learn from me. And the only reason I am sending you this letter is because you have recently invested with me. And I'm only making the special offer I am going to make later in this letter to you because you have already invested. So the one thing I ask is this: PLEASE DO NOT SHARE THIS OFFER. Because this offer is NOT available to folks who have not already invested above a certain threshold, and yes, I will be checking each transaction personally, and anyone who has not invested, their payment will be returned. Ok, now that THAT'S out of the way!!! - let's get to business here! Here's the thing: As you know, I quietly generate between about $10k and $42k each month, month in, month out. Simple system based on awesome training. Pays the bills. Vacations. Etc. You've heard it all (picture car and beach) :-) But I do it on small amounts of traffic. I mean, really, $10k on 300 visits??? $20k on 500 visits? Crazy, right? Yeah. Crazy. Now one of the real secrets is that I do most of that through mid-ticket training ($97 - $500) and long term coaching programs. The truth of the matter is this: if you are trying to make a full time income selling $10 and $17 products . . . you probably are failing miserably at your goal. And I don't say that to . . . make you feel bad or anything like that. I say that because it's the truth. I don't earn a full time income selling $10 products. Nor will you. The way I do it is with mid ticket and coaching programs. And I sell them progressively through a scientifically - minded email campaign. Now, one of the things I've been doing lately is re-engineering my sales funnel. And from my initial tests, things are looking very good. It's a complex funnel with trainings ranging from $97 all the way up to $1997. And I'm finding revenue of up to about $20 per subscriber within the first few weeks, depending on the traffic source. And right now I'm in the process of rolling out the new funnel. Some of what's in the funnel you've probably never seen, and likely don't own. And some of what's in the funnel, you have purchased recently. But most of it - you probably DON'T have access to. And when you read the first draft of the sales letter - it's only the first draft, there's a lot of work to day on it - Go ahead and read it (and please understand, it is a ROUGH DRAFT and contains errors, some sentences that might not make sense, and payment links that don't properly. It's not ready for general consumption, and please don't share it either :-) ): ## New Draft of Master Training for New Funnel You will see that the total value of everything in the funnel is over $10k, and that in the funnel, if a new prospect wants to get everything, he will have to invest $1997. Here are the modules: ## Module 1: 12 Week Coaching Program Formula (3 hours of step by step training audios) ($297) Exactly how to create a 12 week coaching program that is perfectly crafted so that prospects see that YOU are the right and ONLY person they should buy from. You will know exactly what your clients want to learn and how to position it so that they get the highest level of results the faster. How to Choose the Topic of Your Coaching Program How to Outline the 12 Lessons in Your 12 Week Coaching Program How to Deliver Your Coaching How to Create and Deliver Homework Assignments How to Hold Small Group Coaching Calls ## Module 2: 30 day cb ($997) In my 30 day coaching business module, I will take you through a series of exercises to find the perfect price for your coaching program, I will show you exactly what to include in your coaching program, including help you determine exactly what to teach in each lesson, and exactly what bonuses or other deliverables to include. Then I will teach you the best way to deliver your coaching - telephone, webinar, email, or a combination of all 3. Then comes the really good material - and this is where I share with you my proprietary process of finding highly qualified coaching clients right on your email list, and getting them to surface, tell you what their needs are, and let you tell them about your coaching right in email or on the phone. Then I share with you my own secrets for helping someone decide to hire you as their coach. ### You will have a complete coaching business, ready to sell online, when you complete all 3 components of module 2. That will include exact pricing for your niche, it will include an exact outline of what you are going to teach in your course, how you are going to deliver it, exactly what additional deliverables you are going to provide in your coaching, exactly how to find prospects and turn them into coaching clients from your email list, and how to enroll them in your program. This is what you are going to learn in my new program: 1) Determine the exact price and pricing structure for your high ticket coaching program 2) Design your entire coaching program - including deliverables, coaching time and access, and curriculum 3) Create an information page and payment page for your coaching program 4) Give you an exact method for converting subscribers into coaching clients WITHOUT a sales letter 5) Show you EXACTLY how (word for word) to enroll at least 5 clients into your new coaching program in the next 30 days. (I had one client do this last month, and he has already signed up about 13 clients and counting, another client made her first $7000 sale this last week, and another client made his first $497 coaching sale yesterday.) 6) I'm also going to teach you my personal method of enrolling clients into monthly coaching using a really simply template that works like crazy for enrolling clients. Note: this will be INTENSE, your brain will be fried when you are finished, but you will have a complete coaching program created, ready to begin selling, as soon as you have gone through my incredible new program and completed all of the exercises. ## Module 3: cphsc ($497) Module 3 will teach you step by step exactly how to create a wide range of coaching programs, including: Mini-coaching Group coaching One on one coaching Class coaching (3 month class)…with an upgrade at the end to group coaching Email coaching Package coaching – quarterly, yearly In my unique program, you will learn step by step how to use the following teaching tools in your coaching program, and help you determine which tools are most appropriate for your niche or coaching style: Email Audio – include telephone or precorded Video – include webinar or prerecorded Reports – pdf delivery Locked membership site versus open membership site Autoresponder software or technology for running the program You’ll also learn how to quickly and easily: Select a niche if you don’t already have one Create a website for your coaching program How many hours of instruction to include in your coaching program How long should your coaching program be? How to price your coaching program for highest revenue and attendance You’ll also get in depth information on creating the individual components of your coaching program, including: How to deliver reports, tutorials, and ongoing coaching materials How to deliver audio coaching, including specific steps, instructions, and which software to use. Step by step directions for delivering audio coaching My personal list of best recording and teleseminar services for audio How to use the telephone effectively for maximum client benefit and to maximize your impact How to deliver video coaching, including specific steps, instructions, and which software to use. Step by step directions for delivering video coaching My personal list of best recording and teleseminar services for video and webinars How to Deliver One on one coaching so that clients come back time and time again How to structure one on one coaching so that you deliver the best client experience without getting burned out personally My secret formula for determining how much time to give clients based on the coaching program they are enrolled in Discover the secret to create a simple and easy email coaching program that requires very little input from you, but gives the client huge perceived value How to deliver group coaching so clients get the most value and you spend the least time Revealed – my personal secret benefits of group coaching versus one on one (this one might surprise you) Step by step simple process for structuring group coaching My secret formula for determining how much time to give clients My personal pricing strategies for maximizing your income, both sales and client revenue Revealed – my personal pricing secret that will radically change your attitude towards pricing, and quadruple or quintuple your coaching income Learn the basic pricing models for maximize revenue and long term income Uncover the secret to long term client loyalty How to sell coaching effectively through 3 different client generation techniques How to easily use your email or website to close clients into your coaching programs month in and month out, guaranteed. Discover my secret to closing 30% of all coaching sales calls How to Increase the Stickiness of Your Coaching Program so Clients Re-enroll Like Clockwork ## Module 4: how to sell coaching ($1997) 1) What to say at the very beginning of the free consult to set the stage for selling coaching at the end. (If you get this wrong...you will lose most sales). You see, when someone comes to the phone call, they are expecting you to coach your heart out for an hour, but if you do that, you will have put a "band-aid" in their problem, and they will think they don't need coaching - of course they need you, but if you do this wrong, you lead them to believe they don't need you - so they don't buy 2) Exactly which questions to ask to get people to open up and tell you their problems so you can determine if you can solve them 3) Exactly how to ask additional questions to get your prospects to tell you how bad they need your service, and how bad it is without having what you have 4) Precisely how to financially qualify someone before you get into price, so they don't get to the end of the call and copout, telling you they can't afford it when they can 5) Several very specific, powerful, and effective closes you can use to close the highest percentage of clients possible 6) Dozens of objections, covered word for word, exactly the way I handle them on the phone 7) When to offer payments, and exactly how to do it (if you drop to payments too soon, they think the package has less value, and don't buy). Do this right...and you will double your coaching revenue 8) How to position your offering so that it makes the most sense for someone to invest with you 9) How to get someone to invest with you on the spot instead of waiting, even if they typically wait and clear things with their husband or spouse 10) Precisely how I handle it when someone wants to think about it...and how to get them to act now instead of waiting (and likely choosing not to invest) 11) My exact formula for telling them how to make the payment in such a way that they DO make the payment And much, much more ### My step by step system for doing a coaching sales call that converts- and the exact system for making sales to your prospects: 1. Exact openers you can use to get people to trust you immediately. 2. How to create incredible levels of desire for your coaching immediately. 3. How to ask questions on your call that offer the right balance between digging into their pain and showing them what their life could be like working with you 4. How to correctly ask the deep questions so that they consistently create trust and sales. 5. How to create the precise balance between teaching and asking questions to maximize sales to your prospects. 6. Learn the BEST way to ask for the order. You'll also discover the answers to these specific questions that my own subscribers have asked about email marketing: 1) Do you have a specific technique to build value over the phone? (Alex) 2) My biggest challenge is knowing what to say on the coaching consult (John) 3) Do you collect payment over the phone on the initial call (John) 4) How do you look someone in the eye over the phone and ask for the order with total congruency and conviction? (Tony) 5) How do I do the call so that they don't feel sold, instead they feel consulted to? (Marisol) 6) What do I ask them to get them to tell me what their real problems are? ... And how do I close???? #### In my brand new system, I answer all of these questions....and many many more! I also teach you: 1. How to use a specific set of questions so that they trust you quickly, and buy from you when asked. 2. How to answer each of the following objections so that people buy (exactly what they are and how they are used as well): "I need to think about it" "I'm not sure it's for me" "It's too expensive" "I need to talk with my wife about it" "I need to talk with my husband about" (by the way, there is a VERY different way to talk to a woman versus talk to a man about this..if you do this wrong, you will lose the sale. Do it right...and you will get the sale) "I'm not ready yet" "I don't want to coach for that long" I will teach you each of those types of objections, exactly how to deal with them, exactly what to say to get people to buy your coaching after responding with any of those objections (plus several more) 3. How to know exactly how much to coach them on the call, and how much to simply ask questions. If you coach too much, you will lose the sale (I explain why in my program) You see, for selling coaching over the phone - you can only sell coaching to people who not only need you - but think they need you. And if you coach them too much and tell them how to fix their problem without you - then, you guessed it - they don't hire you. And if you don't get this right - you will be consistently losing sale after sale, only to find out that 2 weeks later they hired a different coach. 4. How to know the precise point at which you need to ask for a commitment, based on their responsiveness 5. How to easily tell them about your program so they really desire it 6. How to close (A unique twist on this, you probably have never seen this before) 7. Why some types of people convert well on phone calls and others don't- and how to know the difference 8. How to prepare your prospects to buy your coaching from the very first 2 minutes on your phone call...so they don't tell you they have to think about it before buying. 9. Discover my own secret for getting women to buy without talking to their husband even if they are supposed to - AND how to get men to get too proud to ask their wife...they will sign up to defend their honor and take care of their family (this is controversial) 10. 3 simple questions you can ask when they tell you it's too expensive so that you can find out EXACTLY what they can afford and tailor your package to that need and their budget. 11. Step-by-step methods for closing each prospect ## Module 5: Email Marketing Mastery ($997) ### My step by step system for writing emails that convert - and the exact system for making sales to your email list: 1. How to write subject lines that force people to open your emails and read them. 2. How to create incredible levels of response from the emails you write. 3. How to create content in your emails that offer the right balance between value for the lead and getting them to click over to your sales page 4. How to correctly writing/crafting/creating your emails so that they consistently create trust and sales. 5. How to create the precise balance between content and sales emails to maximize sales to your email list. 6. Learn the BEST way to build relationships with your list fast. You'll also discover the answers to these specific questions that my own subscribers have asked about email marketing: 1) Everyone say's that the money is in the list. Does all the money come from actual sales from emails? Or if you have a website are you meant to be selling on that too? So the emails are a secondary/extra thing? (Alex) 2) My biggest challenge is creating content in my emails that offer the right balance between value for the lead, but enough "hmmm" factor to get them to click through to my website. Which leads in to the main problem...creating content in the first place. (Paul) 3) They say provide content. Should the emails be salesy or contenty? Can they be both? How do correctly write content plus sales emails? What does it take to build the relationship? (Alex) 4) I have not done a lot of email marketing. I would say get it open by the receiver who is not expecting it is the biggest challenge. Once it's opened, get to the point fast to attract his attention is my second choice. (Jacques) 5) Is email marketing the whole business, just part of the business, or the most important part of the business? Should I be spending time and effort more than website content, traffic or conversion? What is email marketings real role in my business? (Alex) 6) How many times per day should I email my list? ... And how often should rotate my affiliate products? #### In my brand new system, I answer all of these questions....and many many more! I also teach you: 1. How to use the 7 forms of psychological trust triggers to bond with your subscribers fast so they continue to open your emails over time, and buy from you when asked. 2. How to write each of the following types of emails (exactly what they are and how they are used as well): credibility emails content emails free gift emails trust building emails communication emails high response emails re-activation emails buying emails selling your product emails selling affiliate product emails product launch formula emails I will teach you each of those types of emails, exactly how to use them, when to use them in your campaign, and how to write each of those kinds of emails 3. How to time the delivery of your emails based on the type of list you have, the niche you are in, and the price point of your product (get this wrong, and sales won't happen) You see, for high ticket products, you need one timing and type of emails, for low ticket, you need a different timing and order and type of emails, for selling coaching you need a different timing and series of emails, if you are selling multiple products, still another, and affiliate products - still another. And if you don't get this right - you will be alienating your subscribers instead of bonding and creating sales. 4. How to know the precise point at which you need to change what you are offering to a particular list, based on their responsiveness 5. How to easily create a product launch series of emails 6. How to use articles and pdfs in your email campaign to create high levels of credibility and trust - and how to sell through those articles and pdfs (A unique twist in article marketing you probably have never seen exactly quite like this) 7. Why some types of emails convert well on some lists but really poorly on others - and how to know the difference 8. How to prepare your subscribers for a new launch of a product or affiliate product and have people ready to take action when the buy button comes out. 9. Discover my own secret for building tight bonds with my subscribers so they trust me and not only buy from me, but consistently purchase multiple products (I have some clients who have bought 20, 30...even 40 times from me!) and how you can train your subscribers to do the same thing 10. 3 simple techniques to write your autoresponder campaign...in fact, an easy way to write a 100 - email autoresponder campaign in a short period of time (if you had a 100-email responsive autoresponder campaign, would that increase your income?) 11. Step-by-step methods for writing each individual email ## Module 6: Traffic Mastery (17 traffic sources) ($297) ### My step by step system for generating traffic that converts into buyers - and the exact system for making creating evergreen traffic: 1. How to find the exact traffic sources that force people in YOUR NICHE to trust you and visit your site. 2. How to create incredible levels of response from the content you write and post online. 3. How to create content that offers the right balance between value for the prospect and getting them to click over to your sales page 4. How to correctly write/craft/create your google traffic so that it consistently creates trust and sales. 5. How to create the precise balance between content and sales in your content to maximize sales from your visitors. 6. Learn the BEST way to build relationships with your niche prospects fast. You'll also discover the answers to these types of specific questions that is similar to what my own subscribers have asked about driving traffic post-panda: 1) What does it take to get my article marketing traffic back to what it was before Panda (I give the exact solution for this; I am doing it now) 2) My biggest challenge is creating content for the web that offers the right balance between value for the prospect, but enough "hmmm" factor to get them to click through to my website. Which leads in to the main problem...creating content in the first place. 3) They say provide content. Should the content be salesy or contenty? Can they be both? How do correctly write content plus get buyers? What does it take to build the relationship? 4) I have not done a lot of content or article marketing. I would say get it read by the google searcher who is not expecting it is the biggest challenge. Once it's read, get to the point fast to attract his attention is my second choice. 5) Is content marketing the whole business, just part of the business, or the most important part of the business? Should I be spending time and effort more than website content, traffic or conversion? What is content marketings' real role in my business? (Alex) 6) How much content do I need to create to make sales? #### In my brand new system, I answer all of these questions....and many many more! I also teach you: 1. How to use the 7 forms of psychological trust triggers to bond with your visitors fast so they continue to read your online content over time, and buy from you when asked. 2. How to write each of the following types of content (exactly what they are and how they are used as well): articles blog posts (your site) guest blog posts trust building content communication content high response content facebook posts squidoo posts forum posts and much much more! I will teach you each of those types of content, exactly how to use them, when to use them in your campaign, and how to write each of those kinds of content. 3. How to time the delivery of your content based on the type of niche you are in, and the price point of your product (get this wrong, and sales won't happen) You see, for high ticket products, you need one timing and type of content, for low ticket, you need a different timing and order and type of content, for selling coaching you need a different timing and series of content online, if you are selling multiple products, still another, and affiliate products - still another. And if you don't get this right - you will be alienating your niche prospects and visitors instead of bonding and creating sales. 4. How to know the precise point at which you need to change your online content strategy, based on their responsiveness 5. How to easily create a new content series online 6. How to use articles and pdfs in your traffic campaign to create high levels of credibility and trust - and how to sell through those articles and pdfs (A unique twist in article marketing you probably have never seen exactly quite like this) 7. Why some types of traffic convert well in some niches but really poorly on others - and how to know the difference 8. How to prepare your regular content readers for a new launch of a product or affiliate product and have people ready to take action when the buy button comes out. 9. Discover my own secret for building tight bonds with my online readers so they trust me and not only buy from me, but consistently purchase multiple products (I have some clients who have bought 20, 30...even 40 times from me!) and how you can train your visitors to do the same thing 10. 3 simple techniques to write your content campaign...in fact, an easy way to write a 100 - piece content campaign that google LOVES in a short period of time (if you had a 100-piece responsive content campaign, would that increase your income?) 11. Step-by-step methods for writing each individual content piece ## Module 7: Product Funnel Creation ($297) My Product Funnel Module teaches you: How to Choose the Right Products for Your Niche, That Your Prospects Really Want to Buy Exactly how to create your first $37 product Exactly how to create your second $97 product Exactly how to create your third $297 product Exactly how to launch an entry level coaching program ### And I also teach you: How to easily think up stuff to teach in your niche How to easily outline your products so that they are really easy to create Also - how to easily write an ebook if you want to add one more product How to Create a 4 product funnel in just one month My own step by step easy method for easily recording your products fast ### And you will learn exactly: How to Create your first product in just 3 hours How to Create your Second product in just 6 hours How to Launch your coaching program with just 5 hours of preparation Step by step how to organize your product funnel with the right products in the right order How to easily sell your new products online ## Module 8: Advanced IM Mastery ($297) ### Here is what you are going to learn in my Advanced IM Mastery Module: How to create multiple sales funnels based on what someone’s first purchase is. How to create 50 + email campaigns to sell your products to my new subscribers How to use advanced website optimization to optimized the sales conversion rate of each of those products in the campaign. Meaning that if one product converts at 3% and another converts at 1%, then the one converting at 3% is moved to the front of the campaign and the one converting at 1% is moved to the back of the campaign (or taken off the market, or the sales letter re-written, or the sales letter split test until it performs better, at which point it is moved back to a higher point in the campaign. How to create one hour of new training per week (that is 50 hours per year, or 250 after 5 years) How to constantly split test the long term customer value based on which squeeze page and traffic source they come in on. You'll also learn: How to split test the long run customer value based on the first product they buy. How to scientifically optimized the process for determining what products will sell best to each product, based on what they have bought before. How to focus on automation, not immediate sales. This is important. Most people are so concerned with making more sales this week, that they don’t automate. And if you don’t automate, you CANNOT grow past your own limit of efficiency. Can’t be done. So you get stuck, just like you are. How to run a program of constant marginal improvement on my sales letters, emails, email campaigns, email funnels, sales funnels, and all other profit-producing activity. ### I'm Also Going to Teach You: How to master a process of time management that allows me to get more done in 2 hours per day than most people can get done in 10 hours How I keep my business model and my implementation of it drastically simple (you cannot personally manage a 3 million dollar business if you have 1000 different systems to monitor). Because of this, I use very simply processes, very simple software, and advanced sampling techniques rather than tracking ever sale and conversion. Many more tips and tricks and techniques and things others might call “secrets” that will boost your internet sales 1000% when you implement them My own personal model for determining what people want to buy, and in what order they way to buy it Step by step exactly how to write a complete series of emails that compells your subscribers to do business with you and not your competition A super-simple system of creating world-wide credibility just by creating and publishing easy content online And much much more! There are 10 modules in the training all together; here is a screen shot of the rough draft of the pricing section: ## So a total of over $10k in total value, and a new prospect would pay $1997 to get everything listed there. Even to get 8 of the 10 modules, she would pay $397 But because you have recently purchased one of the trainings in the funnel, I have decided to give you a chance to get access to the entire rest of the funnel for one low payment of $100. That's right. You've invested a few hundred dollars or so in the last few months. And rather than ask you to pay $1997 minus what you have invested for 2-3 components of the program, making it likely $1000 - $1,500 or more, I have decided to make this easy, and let you get access to everything for just $100. Now, this is NOT available to people who have not recently invested around a few hundred dollars or more. So please DO NOT share this page with anyone. Because it wouldn't be fair for some people to get access to these trainings without having invested already. And instead of setting this up on automatic delivery, like I do with most trainings, I am going to deliver these manually. Because if I see that someone sneaks in who hasn't already invested, I will simply refund their payment. Because I want to keep this fair for you and everyone else who has recently invested with me. Now, because I am handling each transaction personally - I will personally be sending you the download page - (and also, please understand that if it's 3 AM in the morning when you order this, I won't be sending it out 'till I wake up!) --- for my own sanity, I am going to limit this to 50 copies at this crazy price - and that only for the next 3 days. Meaning that Saturday morning, if 50 copies aren't sold, I'll close it down. And if 50 copies are gone tomorrow, or later today, or whenever, I will close it down. And then the only way to get access will be through the (then completed :-) ) $1997 price - sales letter. So if you don't feel like this is a good deal, that's okay, I totally "get it" And maybe you don't need any more training from me, what you've purchased has given you the insight and direction you needed. But if you are thinking . . . I need more, but don't know *which* program to purchase . . . this 3 day special (or until 50 people have gotten it) will fill in the gaps for you. So . . . go ahead and get it! Yes, Sean, please send me the $1997 training from your new coaching mastery sales funnel Go ahead, get in now - I believe this will be the best investment you make all year! Sean Mize Sean Mize